Description
Video Pool Media Arts Centre (VP) developed out of Winnipeg’s Plug In Institute of Contemporary Art and, while still a subsection of Plug In, was known as Video Group. Video Art developed as a new medium opposite to commercial broadcast television when the equipment became more readily available for artists to easily convert sound and images onto magnetic tape. The earliest development of video art came with the introduction of the user friendly and economical Sony Portapak in 1965. The Portapak allowed artists to experiment with capturing and creating content that was narrative, experimental, performative, or conceptual, pushing against creative boundaries and censorship. Video art made its debut in the 1960s during the Fluxus and Pop Art movements wherein early pioneers challenged and questioned the conventional notions of art through the experimentation and ‘art performances’ that emphasized process over product. Fluxus is often credited with the birth of conceptual art, intermedia, and most importantly in this case, video art.