The Reach Gallery Museum is a not-for-profit public art gallery located in Abbotsford, BC, serving communities there and across the Fraser Valley. The Reach is an award-winning hub of cultural activity, providing audiences with a robust range of exhibitions, programs, and experiences, sharing its exhibitions with venues across the country, publishing unique curatorial research, and nurturing the growth of the artistic, historical, and cultural communities. The aspirational quality of the name evokes the act of reaching out to a diverse and growing community, and reaching to new levels of cultural knowledge and understanding. It can also be read as an acronym which stands for Regional Arts, Culture, and Heritage.